Brand and Consumer Experience Manager

Location: 

Bangkok, 10, TH

Company:  Esso

Job Role Summary

Brand and Consumer Experience Manager, as part of the Fuels Value Chain group, has overall responsibility to lead activation of ExxonMobil Global brand strategy across all Asia Pacific market under  Esso / Mobil retail service stations. Brand and Consumer Experience Manager will be located in Bangkok, Thailand.

Job Role Responsibilities

Responsibilities
•Ensure sales and marketing teams execute programs and campaigns against Brand and Customer Experience (BCX) positioning, standards and framework in local markets
•Develop BCX roadmap across AP markets in improving brand health and customer satisfaction 
•Develop customer experience standards and implement customer success playbook for sales and marketing teams
•Co-create journey maps and personas with sales and marketing teams; identify opportunities for customer experience improvements
•Lead AP BCX governance councils to drive strategic goals, issues resolutions, best practices and stewardship
•Develop, collaborate, measure and steward performance metrics to drive continuous improvement in BCX 
•Keeps abreast of competitive activity, industry and consumer trends

 

Required Skills and Knowledge
•Minimum bachelor's degree in any fields 
•Have experience in Hospitalities business with minimum 5 years of experience
•Experience in consumer/customer user journey, research and/or data analytics preferred
•Fluency in English : TOEIC 800+, TOEFL iBT 98+, or IELTS 6.5+
•Strong written and clear communication skills
•Strategic thinking, conceptual, problem solving and analytical skills 
•Strong interpersonal, networking and influencing skills 
•Strong project management and process simplification skills
•High adaptability 

 

Alternate Location:  

 


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