Senior Corporate Brand Media Advisor

About Houston

ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions and Low Carbon Solutions businesses and their associated service groups. The facility opened in 2014 and accommodates more than 10,000 employees and visitors.

By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry.

The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston.

The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities.

Learn more about what we do in Houston here

What role you will play in our team

Corporate Brand Marketing is a dynamic team dedicated at improving ExxonMobil’s reputation by driving positive reappraisal among businesses leaders and government entities. As part of the ExxonMobil’s Public and Government Affairs (P&GA) division, we play a crucial role in shaping our public image and ensuring effective communication with stakeholders. We support our mission to ensure ExxonMobil is viewed as an important, respected and trusted global company that works to improve society and quality of life. 

We are seeking a talented Paid Media Senior Advisor to join our P&GA Corporate Brand Marketing team. The ideal candidate will lead media strategy, media planning and execution in support of Corporate Brand Marketing campaigns and efforts. This media role is pivotal in supporting shaping and extending ExxonMobil’s public perception and creating awareness of our new solutions in the Energy transition space. This person will help manage reputational risk and amplifying our thought leadership and company’s position across traditional, digital, and emerging media platforms. The ideal candidate will bring deep media expertise, a data-driven approach based on analytics and a strong understanding of brand marketing, upper funnel long-term KPIs and corporate communications. This candidate must be able to navigate complex stakeholder environments in a matrixed organization

What you will do

• Develop and implement integrated media plans that support ExxonMobil’s Corporate/Public & Government Affairs goals and corresponding marketing initiatives
• Partner with teams across P&GA’s Communications, Government Relations, Legal, Investor Relations and other lines of business marketing teams to align media strategies with business priorities and reputational goals
• Lead the planning and execution of media campaigns
• Design and optimize a balanced media mix across paid channels—including digital, paid social, print, broadcast, and out-of-home (OOH)—to maximize reach, relevance, and reputational impact. Oversee the use of programmatic media to enhance targeting precision, efficiency, and real-time optimization
• Track media performance and pre-determined KPIs across the lifecycle of paid media campaigns
• Work closely with analytics team members to provide actionable insights to enhance media investment, message resonance and increase positive reputation 
• Leverage first-party and third-party data to inform media targeting, audience segmentation, and content strategy
• Use dashboards and reporting frameworks to measure campaign effectiveness, brand health, and media ROI across paid channels
• Work in tandem with analytics teams, including analytics agency teams, to build robust measurement frameworks and identify emerging opportunities for proactive media engagement
• Assist in creation and implementation of attribution models to understand the impact of media efforts on reputation metrics, media performance and target audience engagement
• Work with external agencies to develop and interpret results from data-driven projects (full funnel models, attribution models, 3P measurement tracking)
• Support competitive media audits and benchmarking to evaluate performance relative to industry peers and best practices
• Collaborate with external agencies and internal cross-functional teams to design and implement data-driven marketing initiatives
• Provide oversight and partners with media agencies and platform partners to ensure strategic alignment, creative excellence, and cost efficiency
• Support rapid-response media planning during sensitive issues, ensuring message control and audience targeting
• Promote executive visibility and corporate thought leadership through strategic media placements and partnerships
• Support oversight of design and execution of A/B tests to evaluate campaign and media effectiveness and bring innovation and learning to future marketing planning and activation
• Present findings and recommendations to senior management and stakeholders
  Stay updated with the latest industry trends and best practices in data science and marketing analytics

About you

Skills and Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, Data Science, or a related field
  10+ years of proven experience in paid media roles, preferably brand side or agency side
• Strong knowledge of digital marketing and overall digital media and measurement ecosystem
• Demonstrated experience in media strategy, media planning, media buying, the advertising industry, martech and adtech ecosystems
• Experience with data visualization tools, preference with Power BI
• Excellent communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong problem-solving skills and attention to detail

Preferred Qualifications/ Experience

• Experience or interest in the B2B and public & government affairs sectors
• Familiarity with marketing automation tools and CRM systems such as Salesforce Marketing Cloud, Google’s suite of products
• Knowledge of data privacy regulations and best practices
• Agency experience or agency management experience
• Analytics and analytics tools proficiency 

Your benefits

An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you: 

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life. 
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health: Programs and resources to support your wellbeing
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you

More information on our Company’s benefits can be found at www.exxonmobilfamily.com. 

Please note benefits may be changed from time to time without notice, subject to applicable law.

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EEO statement

ExxonMobil is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.