Consumer Brand Advisor - South AP Lubricants

Location: 

Singapore, 01, SG

Company:  ExxonMobil

 

ExxonMobil, one of the largest publicly traded international oil and gas companies, uses technology and innovation to help meet the world's growing energy needs.

 

We are one of the largest foreign investors in Singapore with more than S$25 billion in assets, and have been operating in Singapore for more than 125 years, expanding from trading kerosene to a multi-billion dollar manufacturing and marketing presence today. Singapore serves as the Asia Pacific hub for our Downstream and Chemical businesses, and it is also home to ExxonMobil's largest integrated refining and petrochemical complex in the world.

 

In Singapore, we also own an extensive network of service stations under the Esso brand and supply cylinder cooking gas (LPG) to many households. We also supply the commercial market in Singapore and those around the region with industrial, aviation and marine fuels and lubricants, and market liquefied natural gas (LNG).

 


Position Title:  Consumer Brand Advisor – South AP Lubricants

This is a regional role covering South Asia Pacific, and reports to the Consumer Brand Manager, South Asia Pacific Lubricants. 

  

What you will be doing:

  • Lead activation of Consumer brand strategy across South AP markets
  • Ensure sales and marketing teams execute programs and campaigns against Brand and Customer Experience positioning, standards and framework in local markets
  • Grow brand health and perceived value. Assesses brand health and recommends action plans to achieve business objectives
  • Support the development of customer experience expectations supporting brand promise 
  • Define market needs and responsible for brand innovation, including product roadmap and performance profiles, package, service and associated marketing claims in support of market plans
  • Support development of Marketing budgets
  • Drive consistent deployment of brand architecture, Guidelines and tools  (i.e. logos, colors, pack standards, rebrands, co-brands, etc.) in region
  • Responsible to develop MBU creative briefs as needed
  • Participate in global Networks and share/ leverage best practices, guidelines and toolkits 
  • Lead development of brand communications framework including digital elements
  • Ensure all activities conform to controls/compliance framework

 

What you should have:

  • Consumer Marketing (Brand management in particular)
  • Strategic thinking, conceptual, problem solving and analytical skills 
  • Strong written and communication skills
  • Strong interpersonal, networking and influencing skills
  • Collaboration and project management 
  • Customer and innovation focus 
  • Commercial intensity and business acumen
  • Knowledge of Digital marketing
  • Experience in user journey, consumer research and//or data analytics will be an advantage
  • Minimum 10 years of Brand/B2B2C/Consumer marketing experience or a related field.

 

Please be informed that only shortlisted candidates will be notified, and you can find out more about our hiring process here.

We thank you for your interest in ExxonMobil.

 

 


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