F&L Market Research and Data Analytics Advisor 1

Job Role Responsibilities

KEY RESPONSIBILITIES:

• Generate insight from Data Management Platform (DMP) through big data analysis, leverage DMP to enhance marketing efficiency and drive profitable business growth.
• Initiate and coordinate market research in eCommerce platform to understand business trend and consumer behaviors.
• Provide market data, observations, consumer insights, analysis and trends for eCommerce to facilitate strategy and initiatives development of eCommerce and other sales channels
   

REQUIRED SKILLS AND KNOWLEDGE:

• Bachelor’s degree or master degree in Marketing, eCommerce, data analytics or related areas.
• Strong analytical skills, especially big data analysis, familiar with common big data analysis tools.
• Familiar with major eCommerce data platforms in China.
• Familiar with market research methodologies, especially research in online platforms.
• Fluency in English for both writing and speaking