F&L Market Research and Data Analytics Advisor 1
Location:
Shanghai, 31, CN
Company:
ExxonMobil
Job Role Responsibilities
KEY RESPONSIBILITIES:
- Generate insight from Data Management Platform (DMP) through big data analysis, leverage DMP to enhance marketing efficiency and drive profitable business growth.
- Initiate and coordinate market research in eCommerce platform to understand business trend and consumer behaviors.
- Provide market data, observations, consumer insights, analysis and trends for eCommerce to facilitate strategy and initiatives development of eCommerce and other sales channels
REQUIRED SKILLS AND KNOWLEDGE:
- Bachelor’s degree or master degree in Marketing, eCommerce, data analytics or related areas.
- Strong analytical skills, especially big data analysis, familiar with common big data analysis tools.
- Familiar with major eCommerce data platforms in China.
- Familiar with market research methodologies, especially research in online platforms.
- Fluency in English for both writing and speaking
Job Segment:
Analytics, Database, Management, Technology, Research