Consumer Operation Advisor
Shanghai, SH, CN
About us
At ExxonMobil, our vision is to lead in energy innovations that advance modern living and a net-zero future. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for.
The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies.
We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society’s evolving needs. Learn more about our What and our Why and how we can work together.
ExxonMobil in China
ExxonMobil has a long history in China dating back to 1892 when its predecessor Standard Oil began marketing kerosene to light the Mei Foo lamps at Chinese homes. Today, ExxonMobil’s business portfolio in China spans the full spectrum of the industry, from upstream to downstream, chemicals and technology center.
ExxonMobil has a long-term commitment to China through investments, products, technologies and partnerships, helping meet China’s growing demand for energy and petrochemical products.
Lubricants
ExxonMobil also markets automotive, commercial and industrial lubricants in China under the Mobil brand. Two state-of-the-art lubricant plants are located in Tianjin and Taicang, Jiangsu Province, and expansions were completed in 2014 and 2016 respectively.
In 2020, ExxonMobil, Tencent, Tuhu and a distribution holding company formed a joint venture to establish an integrated ‘supply to business to consumers’ car care network. The joint venture will grow the Mobil-branded car care network in China and leverage the strength of all partners to provide a high quality, branded, and digitally-enabled comprehensive car maintenance experience.
What you will do
- Plan, execute and monitor the 1-Year Sales and Marketing Plan and Marketing Calendar for direct to consumer operations in owned touch points of China Market
- Deliver consumer campaigns and activities on owned touch points to drive consumer activation, purchase conversion and brand loyalty, grow consumer asset value. Collaboration with other consumer marketing team is expected, incl. comms team, new retail team, brand team, etc.
- Manage brand owned KOCs, supporting brand social strategy implementation
- Deliver brand and consumer experience according to brand experience guideline
- Budget planning and stewardship on responsible operation of owned platform
- Develop and steward metrics of consumer operation, include but not limited to the effectiveness of responsible touch points operation, consumer campaign and consumer offer/programs. Track and analyze performance regularly and make improvements based on data insights
- Provide market data, observations & trends, consumer insights to help facilitating strategy development and adjustment
- Ensure all activities conform to the expectations set forth in the BPIMS Framework
About you
- Digital Marketing, consumer operation experience and market knowledge
- Marketing plan development and execution
- Brand management
- Social strategy
- Industry and consumer understanding
- Strategic thinking
- Data analytics
- Collaboration
- 3rd party vendor management
Stay connected with us
Equal Opportunity Employer
ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
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